Tech PR agency

Tech PR Agency for VC-Backed B2B Tech Companies

Growth Stack Media is a senior-led tech PR firm for VC-backed B2B technology companies in AI, cybersecurity, DevOps and developer tools, and software. We combine media relations and thought leadership with video and podcast production, so your story reaches buyers, investors and the AI tools they now use to research vendors.

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15-minute intro call with a senior strategist. No obligation.

What we do

What our tech PR programs include

Most tech companies need steady visibility, not a burst of noise. Our ongoing programs build coverage, credibility and search presence month after month.

Media relations

Relationship-driven pitching to the tech, business and trade reporters your buyers read, from top-tier outlets to the niche publications technical buyers trust.

Executive thought leadership

Bylines, commentary, podcast interviews and executive media training that make your leaders the go-to voices in their category.

Awards and speaking

Award entries and speaking proposals written as stories that judges and event organizers remember.

Analyst relations

Briefings and ongoing updates that keep the analysts who influence your buyers informed about your company.

Video and podcast production

Broadcast-quality video and podcast production from the same team, including our Portal Editor service, so your PR and content tell one story.

AI search visibility

We track the prompts your buyers use in ChatGPT, Perplexity and Google AI Overviews and build the earned media those answers cite.

Funding and launch PR

Funding round or launch coming up?

Funding rounds and product launches deserve more than a press release. We plan each one as a milestone in your larger story, with the briefings and follow-through to make it count.

  1. Story and proof

    We lock the news hook, the proof points and the spokespeople, and prep your executives for interviews.

  2. Embargoed briefings

    We brief the right reporters, podcasts and analysts under embargo, two to four weeks ahead where possible.

  3. Announcement day

    Coordinated release, exclusives, social and owned channels, with investors, customers and partners ready to amplify.

  4. Momentum after

    Bylines, podcast interviews, awards and follow-on stories that keep the news working for months, not days.

Plan your announcement
Proof

Tech PR results

Pangea: building a category leader in enterprise AI security

In nine months, Growth Stack Media secured 130+ PR hits for AI security startup Pangea and established it as an authoritative voice in enterprise AI security. Pangea was named a Fast Company Next Big Things in Tech 2025 honoree and won a SiliconANGLE TechForward 2025 award. In September 2025, CrowdStrike announced it would acquire Pangea, in a deal reported at $260 million.

The brief, set in January 2025, was to make Pangea the market authority in enterprise AI security. We built one category narrative, a bench of executive voices and a steady drumbeat of research, launches and awards. Coverage and interviews included The Register, CSO, IT Brew, TechRadar and NBC Press:Here, plus speaking slots at AI Risk Summit and AI Summit NYC. Pangea was also an InfoWorld Technology of the Year finalist.

“Jordan and Summer delivered throughout our entire partnership, netting us countless media opportunities, speaking engagements, and awards.”

Former VP of marketing, Pangea
Read the Pangea case study
  • 130+ PR hits in nine months
  • $260M Reported value of the CrowdStrike acquisition
  • 2 Award wins: Fast Company Next Big Things in Tech 2025 and SiliconANGLE TechForward 2025

FIRST

Growth Stack Media is Agency of Record for FIRST, the global Forum of Incident Response and Security Teams. We support its vulnerability forecasts, conferences such as VulnCon and FIRSTCON, and produce the video series Improving Security Across Nations with FIRST.

FIRST announcement

Secureframe

We work with Secureframe, the compliance automation company, on PR and executive visibility for its security and compliance platform.

Growth Stack Media and its team have been featured in Forbes, MediaPost, The Drum, TechNewsWorld and Marketing Dive. See the latest in our newsroom.

Focus

Tech sectors we know

We focus on B2B technology, where buyers are technical, skeptical and well informed. Explore the sectors we work in most.

AI PR

PR for VC-backed AI startups, from model and infrastructure companies to agentic AI and AI-powered software.

AI PR agency

Cybersecurity PR

Research-driven media relations and conference PR for security and AI security companies.

Cybersecurity PR agency

Tech startup PR

Funding announcements, product launches and founder visibility for VC-backed startups.

Tech startup PR agency

DevOps and developer tools

Stories that resonate with developers and engineering leaders, in the outlets and podcasts they actually follow.

SaaS and B2B software

Category narratives, customer stories and executive voices that help software companies stand out.

Fintech and healthtech

Clear, credible stories for regulated markets where trust and accuracy come first.

How to choose a tech PR firm

Whoever you hire, these are the questions worth asking before you sign.

  • Do they know your sector and the reporters who cover it?
  • Who will actually run your account day to day, and how senior are they?
  • Can they show recent coverage for companies at your stage?
  • Do they have a plan for AI search visibility, not just press clips?
  • How will they report results, and how often?
  • Can they support launches and funding news as well as ongoing visibility?
How we work

A senior team from the first call

Growth Stack Media was founded in 2019 by Jordan Mitchell and is led by Jordan and managing partner Summer Mitchell, with offices in Raleigh and Oakland.

  1. Intro call

    A 15-minute call to understand your company, your stage and the news on your calendar. If we are not the right fit, we will say so.

  2. Narrative and 90-day  plan

    We sharpen your positioning, pick the outlets, podcasts, awards and events that matter to your buyers, and map the first 90 days.

  3. Ongoing program

    Senior people run your account week to week, with clear monthly reporting on coverage, share of voice and where you show up in AI search.

FAQ

Frequently asked questions

What does a tech PR agency do?

A tech PR agency helps technology companies earn media coverage, build executive visibility and shape how buyers, investors and analysts see them. Typical work includes media relations, thought leadership, funding and launch announcements, awards, speaking and analyst relations. Growth Stack Media adds video and podcast production and AI search visibility.

How is tech PR different from general PR?

Tech PR requires explaining complex products in plain language to reporters and buyers who are technical and skeptical. It depends on knowing the trade outlets, analysts and communities in each category, and on turning product news, research and expert opinions into stories that matter to the market.

When should a tech company hire a PR firm?

Common moments are a funding round, a major product launch, entry into a new market, or when sales teams need more credibility in deals. Starting a few months before a big announcement gives you time to build relationships and a narrative before the news goes out.

How long does it take to see results from tech PR?

Most programs produce first coverage within the first one to three months, depending on your news flow and spokespeople. Momentum compounds over time, as reporters come to rely on your experts and coverage builds your presence in search and AI answers.

Do you work outside AI and cybersecurity?

Yes. Alongside AI and cybersecurity, we work with DevOps and developer tools, SaaS and B2B software, fintech and healthtech companies.

Do you offer video and podcast production?

Yes. Growth Stack Media combines PR with video and podcast production, so one team can produce executive videos, customer stories and branded podcasts that support your media strategy. We also host the Media Insights Podcast.

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