AI PR agency

AI PR Agency for VC-Backed AI Startups

Growth Stack Media is a senior-led AI PR agency for VC-backed AI and AI security startups. We help AI companies cut through the hype with a clear story, credible coverage and the earned media that AI search engines cite.

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15-minute intro call with a senior strategist. No obligation.

What we do

Ongoing AI PR programs

Every AI company claims to be transformative. Ongoing PR helps you prove it, with steady coverage, credible experts and a story buyers can repeat.

AI media relations

Pitching to the reporters who cover AI and enterprise technology at outlets such as TechCrunch, VentureBeat, Axios and SiliconANGLE, plus trade outlets in your buyers' industries.

Category narrative

Positioning that explains what your AI actually does, why it matters now and why your team is the one to trust, without the buzzwords.

Founder and technical voices

A bench of credible experts, from founders to researchers, with bylines, commentary, podcast interviews and executive media training.

Research and data stories

Original research and product data packaged into stories reporters can cover quickly and buyers remember.

Awards and speaking

Award entries and speaking proposals for AI events and industry awards, written as stories about the problem you solve.

AI search visibility

We track the prompts buyers use in ChatGPT, Perplexity and Google AI Overviews and build the earned media those answers cite.

Funding and launch PR

Funding round or launch coming up?

AI funding and product news moves fast and competes with dozens of announcements a day. We help you choose the right moment, the right angle and the right reporters so your news stands out.

  1. Story and proof

    We lock the news hook, the proof points and the spokespeople, and prep your executives for interviews.

  2. Embargoed briefings

    We brief the right reporters, podcasts and analysts under embargo, two to four weeks ahead where possible.

  3. Announcement day

    Coordinated release, exclusives, social and owned channels, with investors, customers and partners ready to amplify.

  4. Momentum after

    Bylines, podcast interviews, awards and follow-on stories that keep the news working for months, not days.

Plan your announcement
Proof

AI PR results

Pangea: building a category leader in enterprise AI security

In nine months, Growth Stack Media secured 130+ PR hits for AI security startup Pangea and established it as an authoritative voice in enterprise AI security. Pangea was named a Fast Company Next Big Things in Tech 2025 honoree and won a SiliconANGLE TechForward 2025 award. In September 2025, CrowdStrike announced it would acquire Pangea, in a deal reported at $260 million.

The brief, set in January 2025, was to make Pangea the market authority in enterprise AI security. We built one category narrative, a bench of executive voices and a steady drumbeat of research, launches and awards. Coverage and interviews included The Register, CSO, IT Brew, TechRadar and NBC Press:Here, plus speaking slots at AI Risk Summit and AI Summit NYC. Pangea was also an InfoWorld Technology of the Year finalist.

“They 'get' AI startups and are fantastic to work with.”

Former VP of marketing, Pangea
Read the Pangea case study
  • 130+ PR hits in nine months
  • $260M Reported value of the CrowdStrike acquisition
  • 2 Award wins: Fast Company Next Big Things in Tech 2025 and SiliconANGLE TechForward 2025

FIRST

Growth Stack Media is Agency of Record for FIRST, the global Forum of Incident Response and Security Teams. We support its vulnerability forecasts, conferences such as VulnCon and FIRSTCON, and produce the video series Improving Security Across Nations with FIRST.

FIRST announcement

Secureframe

We work with Secureframe, the compliance automation company, on PR and executive visibility for its security and compliance platform.

Growth Stack Media and its team have been featured in Forbes, MediaPost, The Drum, TechNewsWorld and Marketing Dive. See the latest in our newsroom.

Focus

AI companies we work with

VC-backed AI startups selling to businesses and technical teams.

  • AI security
  • Agentic AI
  • AI infrastructure and tooling
  • AI-powered SaaS
  • Developer tools
  • Data and analytics
How we work

A senior team from the first call

Growth Stack Media was founded in 2019 by Jordan Mitchell and is led by Jordan and managing partner Summer Mitchell, with offices in Raleigh and Oakland.

  1. Intro call

    A 15-minute call to understand your company, your stage and the news on your calendar. If we are not the right fit, we will say so.

  2. Narrative and 90-day  plan

    We sharpen your positioning, pick the outlets, podcasts, awards and events that matter to your buyers, and map the first 90 days.

  3. Ongoing program

    Senior people run your account week to week, with clear monthly reporting on coverage, share of voice and where you show up in AI search.

FAQ

Frequently asked questions

What does an AI PR agency do?

An AI PR agency helps AI companies earn media coverage, build executive credibility and explain complex technology in plain language. That includes media relations, category positioning, funding and launch announcements, thought leadership, awards and speaking. Growth Stack Media also works on AI search visibility, so your company shows up in tools like ChatGPT and Perplexity.

When should an AI startup hire a PR firm?

Common moments are a Seed or Series A announcement, a major product launch, or when sales cycles stall because buyers do not yet know or trust your brand. Starting a few months before a big announcement gives you time to build the narrative and reporter relationships first.

How do you announce a Seed or Series A round for an AI company?

Start with a clear angle on why the round matters: the problem, the traction and why now. Then brief a short list of the right AI and trade reporters under embargo, prepare your founders for interviews, and line up investors and customers to amplify on announcement day. Follow-on bylines and podcasts keep the momentum going.

How do you get an AI startup cited in ChatGPT, Perplexity and Google AI Overviews?

AI answers lean heavily on earned media. Muck Rack's May 2026 What Is AI Reading? study, based on more than 25 million links cited by ChatGPT, Claude and Gemini, found that earned media accounts for 84% of AI citations, while paid and advertorial content accounts for just 0.3%. We track the prompts your buyers use, then build the coverage, expert commentary and third-party lists those answers draw from.

Do you work with AI security and agentic AI companies?

Yes. AI security is one of our core areas. We helped AI security startup Pangea earn 130+ PR hits in nine months, and we work with agentic AI and AI-powered software companies.

How is Growth Stack Media different from larger AI PR firms?

Your account is run by senior people, not handed off to a junior team. We also combine PR with video and podcast production, so your media, executive content and AI search visibility work together.

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